The Brand

Introduction

The purpose of brand guidelines is to help ensure your brand is presented consistently, and that it is immediately recognizable by anyone, anywhere in the world. Brand guidelines act as a helpful toolbox for your business to use when publishing or sharing any branded content on your marketing channels or with suppliers, customers or the general public.

Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.

About Us

Brand guidelines are not all the same, but you can take inspiration from what other brands are doing. Our brand guidelines include sections on design principles, logo usage, typography, colors, and layout. Our brand guidelines even have a section for motion brand guidelines.

Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.

Our Values

Brand guidelines are not all the same, but you can take inspiration from what other brands are doing. Our brand guidelines include sections on design principles, logo usage, typography, colors, and layout. Our brand guidelines even have a section for motion brand guidelines.

Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.

Our Vision

Brand guidelines are not all the same, but you can take inspiration from what other brands are doing. Our brand guidelines include sections on design principles, logo usage, typography, colors, and layout. Our brand guidelines even have a section for motion brand guidelines.

Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.

brand iDentity

Primary Logo Lockup

Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.

Logo Variations

Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.

Secondary Mark

Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.

STYLES AND FONTS

Typeface

Satoshi

Light
Regular
Medium
Bold
Black

Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.

Aa

Sizes

H1

Satoshi
32 px

How quickly daft jumping zebras vex.

H2

Satoshi
24 px

How quickly daft jumping zebras vex.

H3

Satoshi
18.72 px

How quickly daft jumping zebras vex.

H4

Satoshi
16 px

How quickly daft jumping zebras vex.

H5
Satoshi
13.28 px
How quickly daft jumping zebras vex.
H6
Satoshi
10.72 px
How quickly daft jumping zebras vex.

Colors Schemes

#1A60A5
Primary Color
#000000
Secondary Color

Color Shades

#1A60A5
Primary Color
#004287
Secondary Color
#002469
Primary Color
#00064B
Secondary Color
#00064B
Secondary Color
UI components

Icons

Avatars

Charts & Graphs

Metrics

Social Media

Collateral

stationarY

ID Card

Business card

Tshirt Design

IMAGERY